In exchange for corporate sponsor donations or in-kind support, nonprofits are expected to promote, advertise, and highlight their corporate partners on all fundraising materials and communications.Ĭorporate sponsorships are a dollars for dollar brand awareness exchange – and one that can really benefit your nonprofit! Actionable Tips! In most corporate sponsor/nonprofit relationships, there are gives and takes that are part of the partnership agreement. For smaller nonprofits, corporate sponsors can significantly boost the bottom line by helping to offset operating costs and other expenses. Corporations can donate money, volunteers, auction items, bar items, underwrite expenses, and more. Fundraising sponsors support a nonprofit through specific events or campaigns.This includes Corporate Social Responsibility (CSR) campaigns, program sponsorships, in-kind gifts, pro-bono support, and more. Organization sponsors support nonprofits year-round through regular giving and involvement.There are two main types of corporate sponsorships: organization sponsors and fundraising sponsors. In reality, corporate sponsorships can be much more varied and creative.Īt their core, corporate sponsorships are a way for businesses to align themselves with a charitable organization or cause in exchange for financial donations or support.Ĭorporate sponsorships are a great way for nonprofits to bring in additional revenue for their fundraising events and campaigns without additional overhead or costs. When most people hear ‘corporate sponsorships’, they probably think of something along the lines of a bank sponsoring a 5K run/walk/ride. We hope you’re able to apply it to your nonprofit’s next corporate sponsor outreach! We’ve included actionable tips for nonprofits to make the most of their corporate sponsorship strategies. The benefits of being a corporate sponsor.How nonprofits can attract corporate sponsors.How corporate sponsorships work and why they’re important.This guide will walk through the basics of corporate sponsorships including: This trend highlights great opportunities for nonprofits and charitable organizations, as they look to bring in more corporate sponsors.Īlthough most corporations know that aligning their business models with charitable causes is a good way to improve brand image, securing corporate sponsorships isn’t always easy. In fact, consumers are more likely to be satisfied with a brand if they know the brand is socially oriented. Today’s consumers are incredibly philanthropic-minded.
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